What is Badass Gear Co?

Welcome to the official Badass Gear Co. website!

Allow me to introduce myself – my name is Kyle Adams, I’m a career firefighter/paramedic in the lovely land of Colorado. One day I got the wild idea to start a brand of my own (that day was today), so I put my nose to the grindstone, came up with a name, made a website, and got my logo squared away. I’ve spent the past 8 hours doing market research and contacting distributors, and now I’m plopped down on the couch in Breckenridge writing this. I am doing some serious snowboarding tomorrow. Why am I incorporating a blog into this brand? Because I want to stay genuine. I want you to have a behind the scenes look at all times. I want this to be a medium of communication between us, no matter how big this gets. Nobody starts a business hoping to stay small, and I am no exception. I have huge plans for this brand, and the only difference between me and the average Joe Blow is that I WILL see this thing through. I will work day and night to bring you the most genuine brand around. CEOs get too wrapped up in their own bullshit, so I’m starting day one with a hello, a promise to keep things real, and an inside look in what this is all about.

Look: Here’s me holding a puppy. 

So, why the name Badass Gear Company? Well for one, it’s badass. It’s in the name. If that’s not destined for success, I don’t know what is. The second, and more appropriate, reason is empowerment. I want to remind you every single time you touch one of our products that YOU are a badass. You can literally do anything you set your mind to. That is horribly cliche, but it is true. Every time you drink out of our water bottle, every time you toss on our hat, I want you to get out there and OWN your life. I wanted to create something to PROVE that you can do it. If I can, you can. There is someone out there doing what you want to be doing. There is someone out there living the life YOU want to live. If they can do it, why can’t you? Buy our shit, EMBED the thought that I CAN and I WILL in it, and every time you glance at this logo remember: You are a badass, YOU GOT THIS.

Alright, it’s late as f**k, I need to get my beauty rest so I can shred the pow pow tomorrow (that’s powder for you intellectuals). Make sure you subscribe to our blog on the sidebar and say what’s up in the comments below, let me know where you are reading from and how YOU are going to crush this life. I want to hear your biggest goals. Put it on paper, MAKE IT HAPPEN! Hasta~

– Kyle